Course Title

Entrepreneurship and Management Strategies

ECTS Credits

6

Teaching Language

English

Instructor(s), Affiliation

To be confirmed

Delivery Method

Lectures

Tutorials

Independent Study Hours

Total

Contact Hours

35

10

105

150

Pre-requisites or Other Academic Requirements

No prior subject knowledge is required to study this course, but students are expected to have a keen interest in the subject area.

SYLLABUS

Course Objectives

This course combines academic learning with study visits to companies, start-ups and science parks. There are two main modules to the course, entrepreneurship and management strategies. The first module is designed to provide students with an understanding of how new ventures/entrepreneurs contribute to the economic development of a nation. It introduces them to the principles of entrepreneurship and the processes involved in setting up a new enterprise. Apart from making the business plan, they need to understand different business models, financing mechanisms, marketing, inventory management, human resource management etc. The significance of developing a new product and commercialising is stressed. Besides, by engaging with real-world case studies, students will construct a competitive business strategy based on sustainable economic advantages and operational alignment, through the management strategies module. This course provides students with a deep understanding of how firms develop and sustain a competitive edge, and enables the students to analyse the quadrants of your business model, employing field-tested tools and techniques.

Learning Outcomes

By the end of the course, the student should

       • Understand specific areas of interest and skill in order to identify entrepreneurial or intrapreneurial opportunities that present themselves in the life of his/her career;

       • Learn how to effectively identify and critically analyse an entrepreneurial opportunity and formulate the steps in establishing a value proposition oriented toward that opportunity;

       • Get direction as to how to start a new enterprise & write a business plan and get awareness of protecting one’s intellectual property;

       • Learn how to critically assess business model choices and select an optimal strategy for a chosen business concept and mobilize the resources;

       • Comprehend the role of multiple institutions involved in supporting the entrepreneurial process;

       • Communicate strategic business choices using language and concepts you can share to build buy-in;

       • Prepare for the full spectrum of strategic challenges and opportunities that leaders face.

Assessment

This assignment is a group presentation about a business case, 100% of the final grade.

Grading System

Letter Grading